Bee Eye G

Print, Rebranding, Remix

NYC / 06.2014

Original Footage by Doug Evans and Alan Pottash

Bee Eye G is a take on the 1981 IBM rebus logo by Paul Rand, altering the letters so it reads B.I.G. The Bee Eye G t-shirt is a tribute to Paul Rand, Steve Jobs and Biggie Smalls, three legends of creativity and perseverance.


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