Print, Rebranding, Remix
NYC / 06.2014
Original Footage by Doug Evans and Alan Pottash
Bee Eye G is a take on the 1981 IBM rebus logo by Paul Rand, altering the letters so it reads B.I.G. The Bee Eye G t-shirt is a tribute to Paul Rand, Steve Jobs and Biggie Smalls, three legends of creativity and perseverance.