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New Balance

New Balance

Description

The purpose of this project was to develop the overall look & feel and the logotype lock up for New Balance’s unique collaboration with Mistura Ice Cream, a cozy coffee & ice cream shop inside New Balance’s largest flagship store in Europe situated on Madrid’s Gran Via. From signage to digital content were designed to carefully blend both identities for this very special partnership.

Special tahnks to NKONE (Pillasbros).

Scope of Work

Branding
Content Development
Creative & Art Direction
Identity Design
Illustration
Motion Graphics
Package Design

Clients

Mistura Ice Cream
New Balance