The purpose of this project was to develop the overall look & feel and the logotype lock up for New Balance’s unique collaboration with Mistura Ice Cream, a cozy coffee & ice cream shop inside New Balance’s largest flagship store in Europe situated on Madrid’s Gran Via. From signage to digital content were designed to carefully blend both identities for this very special partnership.
Special thanks to NKONE (Pillasbros).
Madrid – 2016
Scope of Work
Creative & Art Direction
Mistura Ice Cream